African Fashion International (AFI), founded, owns and operates the African continent’s most respected and directional fashion weeks, namely Virgin Mobile Cape Town Fashion Week, Durban Fashion Week (50% ownership), Audi Joburg Fashion Week (autumn / winter) and Joburg Fashion Week (spring / summer), in addition to other fashion-related strategic marketing initiatives.

AFI’s values are: Excellence Innovation Transformation Development Relationships Integrity

AFI’s vision is to be globally recognised as the leading authority on African fashion-related strategic marketing initiatives and African fashion brands. AFI aims to improve the quality of fashion design output from Africa, to promote African brands, and to dramatically raise the profile of fashion designers from the continent.

AFI is spearheaded by Chairperson, Dr Precious Moloi-Motsepe, a respected philanthropist and successful businesswoman.