Stoned Cherrie, established in 2000, is an African luxury lifestyle brand expressive of urban culture in south Africa. Our vision is to become a premier African brand pioneering a cultural revolution in Africa. The brand was started in an effort to represent 21st century afro-urban culture. We have built brand equity over the last seven years by representing this culture in a way that is truthful and that takes fashion out of the realm of pretense and frivolity.

In essence, Stoned Cherrie is a product of freedom, a conflation of past and present. Our aesthetic oscillates between our heritage and how Africa has evolved over the years. Our design signature is a celebration of past eras of the 40’s right through to present day South Africa.