Budding designers to give SABC3 presenters a funky makeover

SABC3 viewers will soon witness their favourite continuity presenters looking poised to take the catwalk by storm, when they go on air sporting creations by new upcoming young South African designers.

Announcing the exciting new development at Audi Joburg Fashion Week, organisers African Fashion International (AFI) confirmed they have inked an agreement with SABC3 that will see young designers from previously disadvantaged backgrounds showcasing their wares to the more than seven million viewers who regularly tune in to the channel.

For an initial period of six months from the beginning of April, the presenters – Zinzi Zungu, Thuli Zulu, Liezel van der Westhuizen, Dennis Tau and Jason Greer – will wear innovative homegrown creations that are certain to complement the channel’s aspirational identity and add a sprinkling of glamour to prime-time viewing.

But more importantly, this corporate social investment (CSI) initiative signifies a firm vote of confidence in South Africa’s hottest young design talent by SABC3 and AFI. In all its fashion endeavours, AFI makes a point of unearthing and exposing new talent, in order to foster awareness of non-mainstream design names and add to the vibrancy and diversity of the industry.

“We hope that by giving a national broadcast platform to these incredible budding designers, we can increase awareness of their garments and, in so doing, build their brands and businesses,” says Dr Precious Moloi-Motsepe, Chairperson of AFI. “The initiative is also a tribute to the high quality of design talent in South Africa.”

Adds the SABC 3’s Communications Manager, Gesh Conco: “Not only is this partnership is a golden opportunity for our brightest young design trailblazers, but our viewers are also in for a visual treat. I can promise them that they’ll be blown away by our presenting team’s new look!”

Moloi-Motsepe added that they will announce who the designers are in the coming weeks and months.

Issued by:
Evan Schiff
021 422 0390
083 415 3534
evan@africanfashionint.com

on behalf of:
African Fashion International (AFI)
www.africanfashioninternational.com

Notes for editors:

About African Fashion International (AFI)

African Fashion International (AFI), formerly known as Leisureworx, founded, owns and presents the African continent’s most respected and exciting fashion weeks such as Cape Town Fashion Week, MTN Durban Fashion Week (co-owned with VShe Promotions) and Joburg Fashion Week as well as other fashion-related strategic marketing initiatives.

AFI’s vision is to be globally competitive and recognised as a leading authority on African fashion-related initiatives and African fashion brands. AFI aims to improve the quality of fashion design output from Africa, to boost and promote African brands, and to dramatically raise the profile of African fashion designers.

AFI is headed by chairperson, Dr.Precious Moloi-Motsepe, a well respected philanthropist and businesswoman who is passionate about the promotion of African fashion brands and African fashion initiatives.

Visit www.africanfashionint.com for further information.


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